Nicholson Farm, England

Pressure on labour and the need to meet performance criteria and make a living, have encouraged one Herefordshire-based dairy farmer to grab technology by the horns. So much so that Phil Brooke of Nicholson Farm in Leominster has upgraded to the latest activity monitoring system and invested in robotic milking.

Pressure on labour and the need to meet performance criteria and make a living, have encouraged one Herefordshire-based dairy farmer to grab technology by the horns. So much so that Phil Brooke of Nicholson Farm in Leominster has upgraded to the latest activity monitoring system and invested in robotic milking.

“Now I get movement information and eating and rumination patterns, again against the cow’s norm, on my mobile phone or tablet. So, I don’t even need to be on the farm.”

 Phil Brooke, Owner

Challenges

Phil was looking at producing higher quality,
higher value milk and managing the expansion of a closed herd.

System

Allflex SenseHub™ cow monitoring solution with cSense™ Flex
neck tags.

Benefits

Effective management of herd health and fertility, reduced somatic cell counts and ability to adjust poor-performing feed rations, before they impact production.

At a Glance

  • Company: Nicholson Farm
  • Location: Leominster, Herefordshire, England
  • Herd Size: 140 dairy cows

Summary

“The rumination data is extremely useful. Information comes through quickly – it’s updated every 20 minutes – and the algorithms in the program automatically pick out poorly cows and highlight these under ‘Cows to inspect’ or ‘Cow distress’ headings.”

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