Centreview, Simpson, VIC Australia

Centreview was originally founded as a dairy farm in the early 1960s, and purchased by Craig and Tracey Thorburn in 1998. They started out with 140 cows and have since grown the herd to 400 milking cows, plus around 270 heifers, mostly by natural growth.

Home Centreview, Simpson, VIC Australia

“The Allflex Heatime System has certainly made our lives easier workwise. We don’t have to be so particular about picking up cows in heat because the machine will pick it up for us.”

Craig Thorburn, Co-owner

Challenges

As the farm grew, Craig and his wife were finding it increasingly difficult to keep up with the grueling schedule of checking cows for heat, recording heats, and keeping track of the data.

System

Allflex SenseHub™ with eSense Flex Ear tags.

Benefits

Craig relies on the Heatime System to provide crucial information on his cows’ heat status and to give insight into their overall condition. According to Craig, a lot of the heat detection guesswork has also been eliminated.

At a Glance

  • Company:Centreview
  • Location:Simpson, Victoria, Australia
  • Herd Size:400 milking cows, plus around 270 heifers

Summary

Twice daily, at the start of each milking session, he checks the Heatime terminal and assesses the Heat Report and Health Report. From there he makes decisions about joining.

When it comes to recommending the Allflex Heatime System to other farmers, Peter is clear: “A dry cow doesn’t make milk, and the most important thing is to get them pregnant again. Heatime is one of the best investments that we’ve made on the farm over the years. I’d recommend it to anyone.”

Want to speak with someone at the farm?

We’d like to keep in touch with exclusive Allflex Livestock Intelligence offers and the latest info by email or phone. By clicking the box below you agree that Allflex Livestock Intelligence, may collect, use and disclose, among its related companies, your personal data which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with our data protection policy.
We’d like to keep in touch with exclusive Allflex Livestock Intelligence offers and the latest info by email or phone. By clicking the box below you agree that Allflex Livestock Intelligence, may collect, use and disclose, among its related companies, your personal data which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with our data protection policy. Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global(आवश्यक)
Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global

You may also find these testimonials interesting

Gallagher Farm, Clunes, NSW Australia

Read Case Study

Caveview Farm, Allendale East, SA Australia

Read Case Study

Budgeree Holsteins, Hannam Vale, NSW Australia

Read Case Study

Rockwella Farm Holsteins, Yankalilla, SA Australia

Read Case Study